28 Nov 2010
17 Nov 2010
Location photographs
With our location planning we have decided to stay local, travelling the maximum of roughly five miles. Below are some pictures of ideas for location shots
Beside China Town, Newcastle Upon Tyne, city center, i choose this location to help us with the memory shots, as it is quite open, giving both Joss and Steph space to move, although they've chose to be close together and nothing can separate them.
Behind the gate, Newcastle Upon Tyne, city center, we chose this location as the emotional shooting area, as it is enclosed, making her feel lost and out of control.
The Gate, Newcastle Upon Tyne, city center, we chose Empire Cinema inside of The Gate as a good memory shot location, this could show that they've visited the cinema to see a romantic film and they've came out happy and loving, we were given permission to film in this location as it is an indoor public place.
Central Arcade, Newcastle Upon Tyne, city center, we thought this area would be a good place to do the 'chase' sequence but on the day of filming, we realised on the Canon HD HG22 the area was too dark and did not work to the effect we would of liked.
15 Nov 2010
Katy Perry - Thinking of You
Mike Posner - Cooler Than Me
- Duration of video: 4:36
- Gig scene
- Music begins at 1:00
- Cuts
- Zooms
- Desaturation
- Hand held camera
- Crescendo
- Everyone else is stood still until the bass kicks in
- Contrast in colour
- Party scene
- Use of camera to represent being drunk
- High angle, close up, over shoulder
- Scene showing a different time when parties were respected
- 3D effect
13 Oct 2010
David Guetta ft. Kelly Rowland - When Love Takes Over
This is the offical video of the song we have chosen to make our music video.
David Guetta ft. Kelly Rowland - When Love Takes Over
David Guetta ft. Kelly Rowland - When Love Takes Over
9 Oct 2010
Lyrics to When Love Takes Over
"When Love Takes Over"
(David Guetta feat. Kelly Rowland)
It's complicated, it always is, that's just the way it goes
Feels like I've waited so long for this, I wonder if it shows?
Head under water now I can breath, it never felt so good.
Cause I can feel it coming over me I wouldn't stop it if I could
When love takes over, yeah
You know you can't deny
When love takes over, yeah
Cause something's here tonight
Give me a reason I gotta know, do you feel it too ?
Can't you see me here on overload, and this time I blame you...
Ohhh... Looking out for U to hold my hand, it feels like I could fall
Now love me right like I know you can, we could loose it all
When love takes over, yeah
You know you can't deny
When love takes over, yeah
Cause something's here tonight
Tonight, tonight, tonight, tonight, tonight, tonight, tonight, tonight
Tonight, tonight, tonight, tonight, tonight, tonight, tonight, tonight
I'll be loving all the time, it's true
Cause I want to make it right with you
When love takes over,
When love takes over,
When love takes over,
When love takes over,
When love takes over,
When love takes over,
When love takes over,
Over, Over, Over, Over, Over, Over, Over, Over, Over, Over
When love takes over, yeah
You know you can't deny
When love takes over, yeah
Cause something's here tonight.
(David Guetta feat. Kelly Rowland)
It's complicated, it always is, that's just the way it goes
Feels like I've waited so long for this, I wonder if it shows?
Head under water now I can breath, it never felt so good.
Cause I can feel it coming over me I wouldn't stop it if I could
When love takes over, yeah
You know you can't deny
When love takes over, yeah
Cause something's here tonight
Give me a reason I gotta know, do you feel it too ?
Can't you see me here on overload, and this time I blame you...
Ohhh... Looking out for U to hold my hand, it feels like I could fall
Now love me right like I know you can, we could loose it all
When love takes over, yeah
You know you can't deny
When love takes over, yeah
Cause something's here tonight
Tonight, tonight, tonight, tonight, tonight, tonight, tonight, tonight
Tonight, tonight, tonight, tonight, tonight, tonight, tonight, tonight
I'll be loving all the time, it's true
Cause I want to make it right with you
When love takes over,
When love takes over,
When love takes over,
When love takes over,
When love takes over,
When love takes over,
When love takes over,
Over, Over, Over, Over, Over, Over, Over, Over, Over, Over
When love takes over, yeah
You know you can't deny
When love takes over, yeah
Cause something's here tonight.
8 Oct 2010
Result in song
We've chosen the song David Guetta ft. Kelly Rowland - When Love Takes Over as it is a popular song amongst our target audience, we also believe we would be able to produce a successful production through the lyrics of the song, thus resulting in a strong narrative.
6 Oct 2010
5 Oct 2010
Questionnaire results
After our results of the questionnaire, which we gave to our target audience to complete, we came to the conclusion that the Dance genre is the most common. This questionnaire also told us that Tinie Tempah and David Guetta were the most popular artists amongst our target audience. Our target audience like to watch music videos on the internet, this will result in me sharing our music video via the web for our target audience to view it once completed.
Questionnaire
This is my questionnaire to help use to distinguish which song we would choose.
R’n’B
Classic
Rock
Jazz
Punk
Blues
Pop
Dance
Country
Out of the following artists who do you prefer?
David Guetta
Black Eyed Peas
Cheryl Cole
Tinie Tempah
Bruno Mars
Mike Posner
Pink
Katy Perry
Out of the following songs which do you prefer?
David Guetta ft. Kelly Rowland – When Love Takes Over
Black Eyed Peas – Where Is The Love
Cheryl Cole – Promise This
Tinie Tempah – Pass Out
Bruno Mars – Just The Way You Are
Mike Posner – Cooler Than Me
Pink – F**king Perfect
Katy Perry – Thinking Of You
In your opinion, what is the most important feature of a music video?
The narrative
The shots
The music
The pace
Lip synchronization
What type of shots/camera movements/camera angles do you like to see in a music video?
Fast paced, action shots
Slow paced shots
Close ups
Long shots
Medium shots
Panning
Zooms
High angle shots
Low angle
Where do you watch music videos?
Television
Ipod
Internet
4 Oct 2010
Year 13 Video Production - Introduction
Before starting our research into either music or a horror trailer we decided which roles each person would take.
Joss :
- Actor
- Director
- Costume Make-up Props
- Continuety
Soph (Myself);;
- Storyboard
- Editing
- Fiming
- Locations
Joss :
- Actor
- Director
- Costume Make-up Props
- Continuety
Soph (Myself);;
- Storyboard
- Editing
- Fiming
- Locations
After this we decided we would choose a music video.
12 May 2010
evaluation.
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
When planning my media product, which was to create a monthly Indie Genre music magazine front cover, contents page and an article aimed at 15 – 25 year old females, I had to ensure my product was realistic; I carried out research so that I could base my work on other magazines. I looked through magazines such as NME (2009), Q (2005) and Blender (2008). A common convention of NME and Blender is that the titles of the magazines are placed behind the models head, thus telling the audience that the magazine is well known, and the style of the magazine is known to regular readers, I have used this technique on my media product to make it look more realistic.
On the front cover of many magazines, story hooks are justified down the left hand side and the right hand side, I have challenged this by only having one main hook, and the other hooks are placed in circles, which are randomly position on the front cover, to give it a more edgy look like on NME (2009).
The celebrity or model on the front cover was also often making eye contact with the camera to create a sense of curiosity within the buyer to ensure a sale; my model that is conventionally centrally positioned is posing this way, inviting the customer to read the magazine. Like other magazines, such as Kerrang (2009) I have chosen a sexually attractive model to help the magazine sell as women will aspire to be just like this celebrity.
The magazines I have researched have stuck to a common convention of using a limited number of colours, to follow this convention I have used three colours; red, white and black.
Like all of the magazines I have researched, I have a barcode on my front cover followed by a similar price to the magazines. I have a hook bar along both the bottom and top of my front cover, this making some of the hooks stand out. I have also used colloquial language such as slang to relate to my target audience which is 15 – 25 year olds.
For my article I have followed common conventions of using images throughout. My article is in the style of an interview, which is common of magazines such as Q (2009) and NME (2009). I chose to do my article like this is it appeals to my target audience because on my questionnaire narrow columns were preferred. Before the interview begins I have produced a small paragraph to tease the reader about what is in the interview. This is common of interviews within magazines. I have followed common conventions of most magazines by chosen to write my article in columns. I have also put page numbers on my articles as throughout magazines I have discovered page numbers mainly only appear on text pages. My layout for my article is mainly based on the layouts of NME (2009), NME also use quotes to hook the reader, and I have used this technique.
For my contents page I have mainly been inspired by NME (2009) and I have used the common convention of using the magazine title on the page followed by ‘this month’ also at the end of this I have produced a circle with hooks that have appeared on the cover, pointing out that these are the articles that invited them into the magazine. This is common within Reveal (2009). I have also decided to write up an editor’s letter which is common within many magazines such as New (2009). I have commonly placed page numbers beside my article headings; also underneath the headings I have used small sentences to hook the reader to the article. I have put these articles under sub headings, which is a common convention of NME (2009). Also on my contents page I have three photographs of models which link to three articles in the magazine. This is extremely common in magazines.
2. How does your media product represent social groups?
My media product mainly represents teenage females. I have targeted upper working class or lower middle class people; my article represents women in this class in a positive light as the article shows a female artist is succeeding in an industry, which is typically dominated by men, which my female target audience could relate to in a patriarchal society. The main celebrity is also someone they could relate to as the article shows how she had a lucky break, making the audience think how they might have the chance for their lucky break. The colour scheme is bold this helps women to relate to the article and person as red stereotypically shows connotations of passion and love, although men may also be able to relate to the colour scheme as it is bold.
3. What kind of media institution might distribute your media product and why?
Bauer media was bought from Emap, who publish worldwide and have an empire compromising of 282 magazines in 15 countries with an annual turnover of 1.79 billion Euros, where it is built on millions of personal relationships with readers. They connect to audiences with persuasive content. This is why I believe Bauer would be good to distribute my magazine as I would be widening the market for them, which will offer them an opportunity to expand their audience into a niche market of 15 – 25 year old females. Bauer is famous for being the owners of ‘Q’. This magazine is a different kind of music magazine to mine, but I feel like they would still like to publish my magazine as they are hoping for a wider market for a genre of music especially for females, like my magazine as it is aimed at the female Indie social group. This way the company can go for a new wider audience increasing their earnings. I think Bauer would be interested in my magazine, as most music magazines aren’t aimed at women so it would allow Bauer to tap into a new audience, which would increase their profits.
4. Who would be the audience for your media product?
For my media product my ideal audience would essentially be students ageing between 15 and 25 interested in the Indie genre of music, this is because they would be able to relate to the language used in my product as the Indie genre is becoming more popular. I also think my magazine would appeal to both sexes, although I have aimed it at a female audience men may also indulge in it also as I have not used typical ‘girly’ colours. I chose a unisex genre of music both genders listen to Indie, whereas if I had chosen ‘pop’ music it would have been more typically aimed at females as they are more likely to be interested in that. I also widened my age range to 25 as men typically don’t create a taste for music until their late teens, early twenties.
5. How did you attract/ address your audience?
First I attracted my audience by the title; the title of my magazine is SLAM! Which has connotations of the genre of music my magazine is based on as it is the name of a popular Indie bands song (Pendulum – Slam) I emphasised the word Slam with an exclamation point which is a noisy, forceful and energetic onomatopoeic word which appeals to the youthful audience. I attracted my audience by finding out what they looked for within a magazine by creating a questionnaire, then producing my magazine accordingly. I have used people in my magazine that are roughly the same age as my target audience but they are famous, thus enabling people reading the magazine to relate to them and aspire to be like them.
I used a sexually attractive model, and Naomi Wolf (1999) recognised in the ‘Beauty Myth’, that sexually attractive models are used to sell products to women, because they have been conditioned by patriarchal society to want to look like models so they buy the products because they aspire to be like the glamorous women. I have created a house style, which woman can relate to using a soft red, which can also attract males. I took into consideration some theory behind the sexually posed models used to grab the readers attention. I found that this was a typical convention of all the magazines I looked at on the shelves in nowadays such as Blender (2009).
My analysis of existing products and audience research enabled me to provide features and hooks for stories that my target audience would like; this allowed my magazine to be eye catching. The price of my magazine is £1.99 as during my research my target audience selected this price on my questionnaire; this is a reasonable price and attracts my audience to my magazine.
I am exploiting another aspect of Uses and Gratifications because my audience will select my magazine to find out information about bands/artists they’re interested in.
I am exploiting the Blumler & Katz theory of Uses and Gratifications as throughout my magazine I have used models roughly the same age as my target audience, thus gives a sense of identity as my target audience can compare themselves to the people in the magazines, this allowing them to relate to the problems within the magazine and aspire to be just like the celebrities. This is very common within magazines.
After my magazine pages were complete I decided to hand them out to 20 people that fit into my target audience. This is so I could see if my magazine would be capable to compete with existing music magazines. I received comments of almost all participants here are some examples of them;
Samantha Harber, 18, said ‘I think your magazine is able to compete with others as it is full of information that 15+ year olds would like to hear about music’
Jessica Smith, 22, responded with ‘I like how you have used a red to stand out from the black and white, I like how it is bold but soft; this attracts me towards the magazine’
Ben Moore, 15, smirked ‘I was attracted to your magazine straight away as your model is drawing me in with the pose I also think she is very pretty, the pose makes me feel welcome to your magazine’
Lauren Matthews, 25, admitted ‘I really enjoyed your article on Macy Jones, I felt it has helped me through some of my problems, I like your lifestyle take on music, this is much more interesting than just hearing about a local gig. I would definitely buy this magazine’
6. What have you learnt about new technologies from the process of creating this product?
I have learnt a lot of skills using Adobe Photoshop. For example I have learnt how to cut out models by using numerous tools such as Magnetic Lasso Tool, Lasso Tool, Pen Tool and Eraser Tool. I have learnt how to use a digital camera properly by using a tripod so that the pictures taken did not become blurry. During the process of making this magazine I have also learnt different effects on fonts. I learnt how to use Bevel and Emboss, Drop Shadow and Stroke to attract the reader’s eye. I have also learnt how to loose red eye in photographs using the Red Eye tool within Adobe Photoshop. On my photographs I have increased the brightness and the contrast of the models to help reflect them in a positive light and to stand out more, catching the readers’ eye. For my assignment I was asked to create a Blog which would keep track of my day to day progress of my product. Using a Blog has enabled me to change from a media consumer to a media producer, taking advantage of Web 2.0 I have been given the chance to reach an audience of millions possible.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back to my preliminary task I have learned a lot about magazines, this is mainly because I had a lot more time to produce my final product. The time frame gave me time to be able to research into what my target audience would prefer within a magazine, I was also able to research existing products which allowed me to work out the standard of my competition I was competing with. I have also learned a lot about photo manipulation skills throughout my practical designing. I have also been able to create layout skills which will enable me to compete with existing products on today’s shelves. I have learnt how to make my music magazine look more professional compared to my prelim task as my prelim looks as if it was rushed and need more care whilst producing.
Lisa Stanford, 17 said ‘Your final music magazine product is much more eye catching that your prelim task, your prelim project looks as if it had little time to be completed whereas your music magazine looks as if it has had some time spent on it, not rushed.’
Realising that my prelim project looked rushed I learnt how to take more care and effort into photo manipulation to make my final product look more professional. Overall I think my final product has worked extremely well compare to my prelim project.
I also took audience research and feedback into account along with my analysis of existing products, I felt much more confident with the use of digital imaging software which enabled me to produce a magazine that correctly targets its audience and could be sold alongside existing music magazine such as NME, Blender, Q and Mojo. This is because I was aiming for a nationwide niche audience of 5000+ people as opposed to a very specific local audience of school pupils at one school in Gateshead so my analysis and research was very vital.
When planning my media product, which was to create a monthly Indie Genre music magazine front cover, contents page and an article aimed at 15 – 25 year old females, I had to ensure my product was realistic; I carried out research so that I could base my work on other magazines. I looked through magazines such as NME (2009), Q (2005) and Blender (2008). A common convention of NME and Blender is that the titles of the magazines are placed behind the models head, thus telling the audience that the magazine is well known, and the style of the magazine is known to regular readers, I have used this technique on my media product to make it look more realistic.
On the front cover of many magazines, story hooks are justified down the left hand side and the right hand side, I have challenged this by only having one main hook, and the other hooks are placed in circles, which are randomly position on the front cover, to give it a more edgy look like on NME (2009).
The celebrity or model on the front cover was also often making eye contact with the camera to create a sense of curiosity within the buyer to ensure a sale; my model that is conventionally centrally positioned is posing this way, inviting the customer to read the magazine. Like other magazines, such as Kerrang (2009) I have chosen a sexually attractive model to help the magazine sell as women will aspire to be just like this celebrity.
The magazines I have researched have stuck to a common convention of using a limited number of colours, to follow this convention I have used three colours; red, white and black.
Like all of the magazines I have researched, I have a barcode on my front cover followed by a similar price to the magazines. I have a hook bar along both the bottom and top of my front cover, this making some of the hooks stand out. I have also used colloquial language such as slang to relate to my target audience which is 15 – 25 year olds.
For my article I have followed common conventions of using images throughout. My article is in the style of an interview, which is common of magazines such as Q (2009) and NME (2009). I chose to do my article like this is it appeals to my target audience because on my questionnaire narrow columns were preferred. Before the interview begins I have produced a small paragraph to tease the reader about what is in the interview. This is common of interviews within magazines. I have followed common conventions of most magazines by chosen to write my article in columns. I have also put page numbers on my articles as throughout magazines I have discovered page numbers mainly only appear on text pages. My layout for my article is mainly based on the layouts of NME (2009), NME also use quotes to hook the reader, and I have used this technique.
For my contents page I have mainly been inspired by NME (2009) and I have used the common convention of using the magazine title on the page followed by ‘this month’ also at the end of this I have produced a circle with hooks that have appeared on the cover, pointing out that these are the articles that invited them into the magazine. This is common within Reveal (2009). I have also decided to write up an editor’s letter which is common within many magazines such as New (2009). I have commonly placed page numbers beside my article headings; also underneath the headings I have used small sentences to hook the reader to the article. I have put these articles under sub headings, which is a common convention of NME (2009). Also on my contents page I have three photographs of models which link to three articles in the magazine. This is extremely common in magazines.
2. How does your media product represent social groups?
My media product mainly represents teenage females. I have targeted upper working class or lower middle class people; my article represents women in this class in a positive light as the article shows a female artist is succeeding in an industry, which is typically dominated by men, which my female target audience could relate to in a patriarchal society. The main celebrity is also someone they could relate to as the article shows how she had a lucky break, making the audience think how they might have the chance for their lucky break. The colour scheme is bold this helps women to relate to the article and person as red stereotypically shows connotations of passion and love, although men may also be able to relate to the colour scheme as it is bold.
3. What kind of media institution might distribute your media product and why?
Bauer media was bought from Emap, who publish worldwide and have an empire compromising of 282 magazines in 15 countries with an annual turnover of 1.79 billion Euros, where it is built on millions of personal relationships with readers. They connect to audiences with persuasive content. This is why I believe Bauer would be good to distribute my magazine as I would be widening the market for them, which will offer them an opportunity to expand their audience into a niche market of 15 – 25 year old females. Bauer is famous for being the owners of ‘Q’. This magazine is a different kind of music magazine to mine, but I feel like they would still like to publish my magazine as they are hoping for a wider market for a genre of music especially for females, like my magazine as it is aimed at the female Indie social group. This way the company can go for a new wider audience increasing their earnings. I think Bauer would be interested in my magazine, as most music magazines aren’t aimed at women so it would allow Bauer to tap into a new audience, which would increase their profits.
4. Who would be the audience for your media product?
For my media product my ideal audience would essentially be students ageing between 15 and 25 interested in the Indie genre of music, this is because they would be able to relate to the language used in my product as the Indie genre is becoming more popular. I also think my magazine would appeal to both sexes, although I have aimed it at a female audience men may also indulge in it also as I have not used typical ‘girly’ colours. I chose a unisex genre of music both genders listen to Indie, whereas if I had chosen ‘pop’ music it would have been more typically aimed at females as they are more likely to be interested in that. I also widened my age range to 25 as men typically don’t create a taste for music until their late teens, early twenties.
5. How did you attract/ address your audience?
First I attracted my audience by the title; the title of my magazine is SLAM! Which has connotations of the genre of music my magazine is based on as it is the name of a popular Indie bands song (Pendulum – Slam) I emphasised the word Slam with an exclamation point which is a noisy, forceful and energetic onomatopoeic word which appeals to the youthful audience. I attracted my audience by finding out what they looked for within a magazine by creating a questionnaire, then producing my magazine accordingly. I have used people in my magazine that are roughly the same age as my target audience but they are famous, thus enabling people reading the magazine to relate to them and aspire to be like them.
I used a sexually attractive model, and Naomi Wolf (1999) recognised in the ‘Beauty Myth’, that sexually attractive models are used to sell products to women, because they have been conditioned by patriarchal society to want to look like models so they buy the products because they aspire to be like the glamorous women. I have created a house style, which woman can relate to using a soft red, which can also attract males. I took into consideration some theory behind the sexually posed models used to grab the readers attention. I found that this was a typical convention of all the magazines I looked at on the shelves in nowadays such as Blender (2009).
My analysis of existing products and audience research enabled me to provide features and hooks for stories that my target audience would like; this allowed my magazine to be eye catching. The price of my magazine is £1.99 as during my research my target audience selected this price on my questionnaire; this is a reasonable price and attracts my audience to my magazine.
I am exploiting another aspect of Uses and Gratifications because my audience will select my magazine to find out information about bands/artists they’re interested in.
I am exploiting the Blumler & Katz theory of Uses and Gratifications as throughout my magazine I have used models roughly the same age as my target audience, thus gives a sense of identity as my target audience can compare themselves to the people in the magazines, this allowing them to relate to the problems within the magazine and aspire to be just like the celebrities. This is very common within magazines.
After my magazine pages were complete I decided to hand them out to 20 people that fit into my target audience. This is so I could see if my magazine would be capable to compete with existing music magazines. I received comments of almost all participants here are some examples of them;
Samantha Harber, 18, said ‘I think your magazine is able to compete with others as it is full of information that 15+ year olds would like to hear about music’
Jessica Smith, 22, responded with ‘I like how you have used a red to stand out from the black and white, I like how it is bold but soft; this attracts me towards the magazine’
Ben Moore, 15, smirked ‘I was attracted to your magazine straight away as your model is drawing me in with the pose I also think she is very pretty, the pose makes me feel welcome to your magazine’
Lauren Matthews, 25, admitted ‘I really enjoyed your article on Macy Jones, I felt it has helped me through some of my problems, I like your lifestyle take on music, this is much more interesting than just hearing about a local gig. I would definitely buy this magazine’
6. What have you learnt about new technologies from the process of creating this product?
I have learnt a lot of skills using Adobe Photoshop. For example I have learnt how to cut out models by using numerous tools such as Magnetic Lasso Tool, Lasso Tool, Pen Tool and Eraser Tool. I have learnt how to use a digital camera properly by using a tripod so that the pictures taken did not become blurry. During the process of making this magazine I have also learnt different effects on fonts. I learnt how to use Bevel and Emboss, Drop Shadow and Stroke to attract the reader’s eye. I have also learnt how to loose red eye in photographs using the Red Eye tool within Adobe Photoshop. On my photographs I have increased the brightness and the contrast of the models to help reflect them in a positive light and to stand out more, catching the readers’ eye. For my assignment I was asked to create a Blog which would keep track of my day to day progress of my product. Using a Blog has enabled me to change from a media consumer to a media producer, taking advantage of Web 2.0 I have been given the chance to reach an audience of millions possible.
7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Looking back to my preliminary task I have learned a lot about magazines, this is mainly because I had a lot more time to produce my final product. The time frame gave me time to be able to research into what my target audience would prefer within a magazine, I was also able to research existing products which allowed me to work out the standard of my competition I was competing with. I have also learned a lot about photo manipulation skills throughout my practical designing. I have also been able to create layout skills which will enable me to compete with existing products on today’s shelves. I have learnt how to make my music magazine look more professional compared to my prelim task as my prelim looks as if it was rushed and need more care whilst producing.
Lisa Stanford, 17 said ‘Your final music magazine product is much more eye catching that your prelim task, your prelim project looks as if it had little time to be completed whereas your music magazine looks as if it has had some time spent on it, not rushed.’
Realising that my prelim project looked rushed I learnt how to take more care and effort into photo manipulation to make my final product look more professional. Overall I think my final product has worked extremely well compare to my prelim project.
I also took audience research and feedback into account along with my analysis of existing products, I felt much more confident with the use of digital imaging software which enabled me to produce a magazine that correctly targets its audience and could be sold alongside existing music magazine such as NME, Blender, Q and Mojo. This is because I was aiming for a nationwide niche audience of 5000+ people as opposed to a very specific local audience of school pupils at one school in Gateshead so my analysis and research was very vital.
10 May 2010
flat plans.
30 Nov 2009
second draft of front cover.
first draft of front cover.
range of fonts.
26 Nov 2009
final draft of contents page.

- I have used red, black and white. I have used three main images on my contents page, and these also act as hooks, this makes the magazine eye catching.
- I cut out my models using the Magnetic Lasso Tool, Magic Wand Tool and Eraser tool. I put some models in white boxes. I chose to do this as it will draw attention to them, and I thought it looked to plain without the white background.
- The editors text is Gills Sans Ultra Bold at size 9. This is easy to read. The editor is signed the letter. I used Rage Italic for the signature.
- There is a model posing as the editor. The model is also sexually attractive.
- My hooks are under headings. Articles on the cover have a seperate compartment. This shows they are the main articles. I put these hooks in a white circle with a black stroke. The font I used is Eras Light ITC I made this a font size of 14.
- I have put the title on a black strip this is common on a magazine. The title is larger this showing it is the title of the contents page.
- I used the font Eras Light ITC at size 12 I made the headings bold and underlined them. Under each heading I have the title of the article I have used Eras Light ITC also at size 12.
- The numbers beside the hooks are Eras Light ITC, I made them bold, size 12. Underneath the titles I have ‘teaser comments’ letting people know a little more about the hook before they read it.
images used.

This is one of the main images i have chose to use for my contents page, I have decided to use this image as the model looks mysterious and interested in something. Also, my model is wearing black, which links in with one of the main colours of the magazine, this is popular in magazines.

I decided the image would look more professional if I cut the model out, this is a very common convention of a magazine. I used the Magnetic Lasso Tool, Eraser Tool and the Magic Wand Tool.
first draft of contents page.

This is my first draft of my contents page, I have used an outline for which I would put my text, I have also put a picture of a guitar on the bottom right hand corner, this is to show the readers that this instrument is associated with the magazine genre. For the title, I have kept it plain. I used a bold black text so that it would stand out. I kept the background white so this would not intentionally draw attention away from the images or text.
research.
research.
25 Nov 2009
final draft of article.

- Double page spread article I have put the Slam exclusive interview in the top left hand corner. Text in six columns of the same size makes it easy to read.
- Font size is 10, font is Gill Sans Ultra Bold clear to read.
- Two images of my model who also appears on front cover. Overlap with each other.
- Large white quote in red box overlapping picture of model. This shows a small portion of my article. Main text is rapped around this.
- White background. White with a red stroke 'A' at the beginning to help point out it is the beginning of the article.
macy jones interview.
This is my interview with Macy Jones for my article. This is linked to my front cover, the article is about the artists year out and about her fathers death. This will be my article.
After years of listening to Macy Jones’ music she has four number one albums and seven number one songs, we have been startled by her musical talent and it came as a huge shock when she announced she was having a break from the music business. We questioned whether she would return.
She has proven us wrong and is back bigger than ever, with an album under her arm to show her appreciation to her father.
Is there a new man in her life? Is she planning on settling down? How is she coping?
Macy Jones has brought tears to our eyes and butterflies to our stomachs with this warming yet upsetting interview. She sets the story straight about her binge drinking and apparent drug abuse. Why she really went into rehab.When we caught up with Macy Jones she told us about her fathers passing, her new album and what she has been doing for her year out of the business.
Your back! How do you feel?
I feel so refreshed I think it is just what I needed, I love music but it was taking over my life, a year out was marvellous!
But haven’t you been working on your album? So technically you were still working on music?
Yes, true, but I wasn’t in the limelight, you know, not at ceremonies, I was able to just sit in a room and write songs with my band creating the backing tracks.
Are you proud of your new album? Do you think it will make number one?
Not so much proud, well to be perfectly honest, if it made number one it be so happy, because I wrote all the songs to show appreciation for my father. [Catches breathe]
I’m sorry for your loss, how are you coping?
I’m good, just looking after the family, I cry now and then because he was my inspiration I wouldn’t be here today in the music business if he didn’t reassure me to do it. I’m keeping it together for the family.
It must be hard with all of the criticism lately too?
When my father died, I turned to drink, I didn’t become dependant on alcohol, but I got scared so I checked myself into rehab, it was a tough time, but I’m coping.
So you struggled but your ok now?
Yeah I feel better than ever my family have been so supportive, and I’ve found a new man. [Laughs] he is so gorgeous! [Giggles] don’t you think? Don’t answer that! He’s all mine.
So love is in the air?
Well it’s too early to say I love him but it’s too late to say I like him! He’s great to be around and he constantly makes me laugh. He does loads of sweet things like making the food to sending flowers to the studio. He is so adorable!
So he’s the chef?
Definately! He makes the best Spaghetti Bolognaise. [Laughs] he should open a restaurant.
Are you going to settle down with him?
It’s too early to say! Don’t ask serious questions! I’m here to have fun, I do love children though! I always play games with my neicesthey love hide and seek!
As you know X-Factor is a major subject in the headlines right now, how do you feel about that?
I think its great, it’s a easy way to make the public face reality, and shows people how much talent Britain actually has, I mean, I don’t sit and watch it 24/7, I’m not addicted but I think it’s a great way to start for a music career. It’s so publicised on Twitter. It is their realities, if you don’t like what’s happening, don’t watch it.
Who do you want to win?
That’s hard to say, I really like Stacey [Soloman] her personality is amazing and so funny, but at the same time Olly [Murs] is such a star, he can sing anything! Now that is real talent. [Pauses] I definitely think Simon Cowell will win this year though.
I’ve heard you’ve been sticking by Cheryl this year, what’s the story about that?
She feels like she can’t cope anymore, she doesn’t deal with Simon’s comments, it really gets to her, and she has so much on at the moment, Ashley’s court case, her new album and the show. She knows she’s doing all she can with the boys but Simon still says she’s not doing enough to make them shine. Dannii is also there for her, as she was there for Dannii last year. She’s just so under pressure, she knows I’m here for her if she wants to talk, she can talk. I won’t push her into anything. Make them shine. Dannii is also there for her, as she was there for Dannii last year. She’s just so under pressure, she knows I’m here for her if she wants to talk, she can talk. I won’t push her into anything.
As long as she has someone, tell us about your album!
Its out next month, most of the songs are for my father, as you know he passed away, and I just wanted to show people how much he meant to me. He was always there; I wouldn’t be here if it wasn’t for him encouraging me to just try, I’m thankful for that so the least I could do was write him an album, I just wish he was here to hear it. I’m sure he’s here somewhere. I can just feel him watching over me. Its so reassuring.
After years of listening to Macy Jones’ music she has four number one albums and seven number one songs, we have been startled by her musical talent and it came as a huge shock when she announced she was having a break from the music business. We questioned whether she would return.
She has proven us wrong and is back bigger than ever, with an album under her arm to show her appreciation to her father.
Is there a new man in her life? Is she planning on settling down? How is she coping?
Macy Jones has brought tears to our eyes and butterflies to our stomachs with this warming yet upsetting interview. She sets the story straight about her binge drinking and apparent drug abuse. Why she really went into rehab.When we caught up with Macy Jones she told us about her fathers passing, her new album and what she has been doing for her year out of the business.
Your back! How do you feel?
I feel so refreshed I think it is just what I needed, I love music but it was taking over my life, a year out was marvellous!
But haven’t you been working on your album? So technically you were still working on music?
Yes, true, but I wasn’t in the limelight, you know, not at ceremonies, I was able to just sit in a room and write songs with my band creating the backing tracks.
Are you proud of your new album? Do you think it will make number one?
Not so much proud, well to be perfectly honest, if it made number one it be so happy, because I wrote all the songs to show appreciation for my father. [Catches breathe]
I’m sorry for your loss, how are you coping?
I’m good, just looking after the family, I cry now and then because he was my inspiration I wouldn’t be here today in the music business if he didn’t reassure me to do it. I’m keeping it together for the family.
It must be hard with all of the criticism lately too?
When my father died, I turned to drink, I didn’t become dependant on alcohol, but I got scared so I checked myself into rehab, it was a tough time, but I’m coping.
So you struggled but your ok now?
Yeah I feel better than ever my family have been so supportive, and I’ve found a new man. [Laughs] he is so gorgeous! [Giggles] don’t you think? Don’t answer that! He’s all mine.
So love is in the air?
Well it’s too early to say I love him but it’s too late to say I like him! He’s great to be around and he constantly makes me laugh. He does loads of sweet things like making the food to sending flowers to the studio. He is so adorable!
So he’s the chef?
Definately! He makes the best Spaghetti Bolognaise. [Laughs] he should open a restaurant.
Are you going to settle down with him?
It’s too early to say! Don’t ask serious questions! I’m here to have fun, I do love children though! I always play games with my neicesthey love hide and seek!
As you know X-Factor is a major subject in the headlines right now, how do you feel about that?
I think its great, it’s a easy way to make the public face reality, and shows people how much talent Britain actually has, I mean, I don’t sit and watch it 24/7, I’m not addicted but I think it’s a great way to start for a music career. It’s so publicised on Twitter. It is their realities, if you don’t like what’s happening, don’t watch it.
Who do you want to win?
That’s hard to say, I really like Stacey [Soloman] her personality is amazing and so funny, but at the same time Olly [Murs] is such a star, he can sing anything! Now that is real talent. [Pauses] I definitely think Simon Cowell will win this year though.
I’ve heard you’ve been sticking by Cheryl this year, what’s the story about that?
She feels like she can’t cope anymore, she doesn’t deal with Simon’s comments, it really gets to her, and she has so much on at the moment, Ashley’s court case, her new album and the show. She knows she’s doing all she can with the boys but Simon still says she’s not doing enough to make them shine. Dannii is also there for her, as she was there for Dannii last year. She’s just so under pressure, she knows I’m here for her if she wants to talk, she can talk. I won’t push her into anything. Make them shine. Dannii is also there for her, as she was there for Dannii last year. She’s just so under pressure, she knows I’m here for her if she wants to talk, she can talk. I won’t push her into anything.
As long as she has someone, tell us about your album!
Its out next month, most of the songs are for my father, as you know he passed away, and I just wanted to show people how much he meant to me. He was always there; I wouldn’t be here if it wasn’t for him encouraging me to just try, I’m thankful for that so the least I could do was write him an album, I just wish he was here to hear it. I’m sure he’s here somewhere. I can just feel him watching over me. Its so reassuring.
research.
23 Nov 2009
research.

- Double page spread.
- White background with black font.
- Small black simple font.
- Normal article, no question answer.
- The title text is the same as the font on the front page.
- Title is a quote from the text.
- Very small paragraph which is bolder than the article.
- Large 'I’ at the beginning of the article.
- Article is in four columns.
- Large picture of artist.
final draft of front cover.

- Models head is covering my title.
- Small barcode in bottom right hand corner.
- Issue number and price under title. Main story is highlighted as it is larger than other hooks.
- 'Plus' to show extra hooks. Hooks in circles. Bar along the top with a hook.
- Three colours: white red and black.
- The title has a strong stroke to help the title stand out. I also put an exclamation mark on the end of the word to emphasise the title; the word Slam is also onomatopoeic.
- The word slam is inspiration from a popular song (Pendulum – Slam) my music magazine is based on Drum and Bass, this song is also Drum and Bass.
12 Nov 2009
edited picture.

After deciding which picture to use I thought it would be best if I edited this photogragh. I have cut the model out by using the Magic Wand Tool, Magnetic Lasso Tool and also Eraser Tool. I have done this to make her stand out to make her look more sexually attractive, also to make the photograph look sharp. This is also a technique that professional magazines use.
picture chosen.
pictures.
After i chose my title I took photographs of the model i intend to use.

I like this photograph as she is inviting the audience in but she still looks mysterious. This picture is not too light and not too dark.

Although I like this photograph because of the pose, I feel like she is leaning too far forward. Also this photograph is too bright.

I like this photograph too but she doesn't look like she is interested I think this would effect my magazine badly. So i will not use this picture of my model.
I like this photograph as she is inviting the audience in but she still looks mysterious. This picture is not too light and not too dark.
Although I like this photograph because of the pose, I feel like she is leaning too far forward. Also this photograph is too bright.
I like this photograph too but she doesn't look like she is interested I think this would effect my magazine badly. So i will not use this picture of my model.
11 Nov 2009
title options.
research.

- Fergie as front cover model - popular artists
- Four colours; blue, black, gold and white
- Three fonts
- Title is bold and has a drop shadow
- The models head covers the name
- A website has been placed so the readers know if they need any additional information it is on the website
- Hooks aligned to the left and right of the model
- Hook above title, this is common
- Hooks for the magazine get smaller, as Fergie is the main attraction
- Hooks are 'name dropping' other artists
- Fergie is sexually posing inviting the audience into the magazine
research.
research.

This issue of NME is very similar to the first version, although this one appears simpler to the eye. On this magazine cover, the title ‘NME’ is placed behind the head of the model on the front cover, this is a common convention of a well known magazine. The model on the front cover is a very attractive well know singer, she is also looking out to the audience inviting them to read the magazine. She almost has a playful look about her, making the readers more interested. This issue also has banners, one across the top and one along the bottom. This is also common on magazine covers. This issue has four colours of font, and four fonts, this is common for a magazine. This makes the magazine look simple and effective. I will take this into consideration. The barcode is not very big; it is placed in the bottom left hand corner of the magazine, thus keeping the article look professional as you don’t want the attention draw to the barcode.
research.

- Bevel and Emboss title to create depth.
- Stroke added to title to make it stand out.
- Four colours used.
- Banner across the top of the magazine advertising a page in the magazine.
- The alignment of the main hook is to the left of the cover.
- The other hooks surround the artist.
- Images with hooks.
questionnaire.
Next I decided I want to produce a Music Magazine, this consisting of a Front Cover, Article and Contents page.
I made a Questionnaire for people to take to help me decide what I would like my target audience to be, and what kind of music they listened to. This questionnaire was a big part of research and gave me a good starting point from which I could extend my ideas. All of the people I asked were asked anonymously took part in this magazine.
Questionnaire
How old are you?
[ ] Under 18
[ ] 18 – 24
[ ] 25 – 39
[ ] 40 – 55
[ ] 56 +
70% of the people I asked were under 18 years of age, 20% of the people I asked were 18 – 24 years old and the other 10% were 25 – 39 year olds.
What do you prefer to listen to your music on?
[ ] Ipod
[ ] Mp3 Player
[ ] Radio
[ ] Phone
[ ] Computer
[ ] CD’s
80% of the people I asked listened to music on either a computer or Ipod, the other 20% of people I asked listened to CD’s and the Radio.
What attracts you to a magazine?
[ ] Front cover
[ ] Adverts
[ ] Articles
[ ] Offers
[ ] Puzzles
All of the people I asked either said Articles or Front cover. 60% said just the front cover and 40% said both the front cover and the articles featured inside.
How much are you willing to spend on a magazine?
[ ] £1 - £2
[ ] £2 - £3
[ ] £3 - £4
[ ] £4 +
All of the people I asked said they would pay £1 - £2 for a magazine.
How often do you buy magazines?
[ ] Weekly
[ ] Fortnightly
[ ] Monthly
[ ] Never
30% of the people I asked said they bought magazines weekly, another 30% of the people I asked said they bought magazines fortnightly, the other 40% of the people said they only bought magazines monthly.
What type of magazine interests you most?
[ ] Sport
[ ] Music
[ ] Glamour
[ ] Film
[ ] Gaming
[ ] Real life
70% of the people I asked said they bought Music or Glamour magazines, the other 30% of the people said they bought magazines for the real life.
What kind of music do you like?
[ ] Pop
[ ] Rock
[ ] Jazz
[ ] Heavy Metal
[ ] Dance
[ ] Chart
[ ] R ‘n’ B
[ ] Rap
[ ] Punk
[ ] Blues
All of the people I asked ticked multiple boxes, 80% of the people said they liked to listen to Dance and Chart music, the other 20% of the people said they liked to listen to Chart and Indie music.
What sex model do you prefer to be on the front cover of a magazine?
[ ] Male
[ ] Female
90% of the people I asked said they preferred a female to be on the front cover of a magazine, only 10% preferred men on the front cover.
What would be a suitable name for my magazine?
[ ] Slam
[ ] Forte
[ ] Brio
[ ] Elegy
[ ] Note
70% of the people I asked said I should name my magazine ‘Slam’, 20% said I should name my magazine ‘Elegy’ the other 10% said I should name my magazine ‘Note’
What was the last CD you bought?
…………………………………………………………………………………………..
All of the people I asked said they recently bought a CD which had entered the charts in the past two months.
What are your favourite songs?
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
All of the people I asked also said that their favourite songs had come from the recent charts. 70% of the people said there favourite songs came from the top 40 U.K charts from that week. The other 30% said there favourite songs were from the top 100 U.K charts.
What are the names of the magazines you currently read?
……………………………………………………………………………………………………………………………………………………………………………………
70% of the people I asked said they read either Closer or NME, 20% of the people said they read Kerrang and the other 10% said they read Pick me up.
Is there any other information you would like to tell me about magazines?
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
All of the people I asked said they liked magazines to be colour with interesting hooks.
I made a Questionnaire for people to take to help me decide what I would like my target audience to be, and what kind of music they listened to. This questionnaire was a big part of research and gave me a good starting point from which I could extend my ideas. All of the people I asked were asked anonymously took part in this magazine.
Questionnaire
How old are you?
[ ] Under 18
[ ] 18 – 24
[ ] 25 – 39
[ ] 40 – 55
[ ] 56 +
70% of the people I asked were under 18 years of age, 20% of the people I asked were 18 – 24 years old and the other 10% were 25 – 39 year olds.
What do you prefer to listen to your music on?
[ ] Ipod
[ ] Mp3 Player
[ ] Radio
[ ] Phone
[ ] Computer
[ ] CD’s
80% of the people I asked listened to music on either a computer or Ipod, the other 20% of people I asked listened to CD’s and the Radio.
What attracts you to a magazine?
[ ] Front cover
[ ] Adverts
[ ] Articles
[ ] Offers
[ ] Puzzles
All of the people I asked either said Articles or Front cover. 60% said just the front cover and 40% said both the front cover and the articles featured inside.
How much are you willing to spend on a magazine?
[ ] £1 - £2
[ ] £2 - £3
[ ] £3 - £4
[ ] £4 +
All of the people I asked said they would pay £1 - £2 for a magazine.
How often do you buy magazines?
[ ] Weekly
[ ] Fortnightly
[ ] Monthly
[ ] Never
30% of the people I asked said they bought magazines weekly, another 30% of the people I asked said they bought magazines fortnightly, the other 40% of the people said they only bought magazines monthly.
What type of magazine interests you most?
[ ] Sport
[ ] Music
[ ] Glamour
[ ] Film
[ ] Gaming
[ ] Real life
70% of the people I asked said they bought Music or Glamour magazines, the other 30% of the people said they bought magazines for the real life.
What kind of music do you like?
[ ] Pop
[ ] Rock
[ ] Jazz
[ ] Heavy Metal
[ ] Dance
[ ] Chart
[ ] R ‘n’ B
[ ] Rap
[ ] Punk
[ ] Blues
All of the people I asked ticked multiple boxes, 80% of the people said they liked to listen to Dance and Chart music, the other 20% of the people said they liked to listen to Chart and Indie music.
What sex model do you prefer to be on the front cover of a magazine?
[ ] Male
[ ] Female
90% of the people I asked said they preferred a female to be on the front cover of a magazine, only 10% preferred men on the front cover.
What would be a suitable name for my magazine?
[ ] Slam
[ ] Forte
[ ] Brio
[ ] Elegy
[ ] Note
70% of the people I asked said I should name my magazine ‘Slam’, 20% said I should name my magazine ‘Elegy’ the other 10% said I should name my magazine ‘Note’
What was the last CD you bought?
…………………………………………………………………………………………..
All of the people I asked said they recently bought a CD which had entered the charts in the past two months.
What are your favourite songs?
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
All of the people I asked also said that their favourite songs had come from the recent charts. 70% of the people said there favourite songs came from the top 40 U.K charts from that week. The other 30% said there favourite songs were from the top 100 U.K charts.
What are the names of the magazines you currently read?
……………………………………………………………………………………………………………………………………………………………………………………
70% of the people I asked said they read either Closer or NME, 20% of the people said they read Kerrang and the other 10% said they read Pick me up.
Is there any other information you would like to tell me about magazines?
………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………
All of the people I asked said they liked magazines to be colour with interesting hooks.
Front cover of Heworth Grange Magazine

This is my final draft of my Heworth Grange Magazine Cover. For my colour scheme I used three colours, dark blue, black and white, I used these colours as they represent the school colours and also blend in with what the model is wearing. I only used one font type, Cooper, and a font size of 18 but to make the font look interesting and stand out I put a stroke of size 4 around the text. I also put a drop shadow on the text so it did not look flat. I only used one colour for the hooks, black, and a dark blue for the magazine title, this also keeping within the colour scheme. I put a logo from the school beside the title of my magazine to show that the magazine is representing Heworth Grange Comprehensive School. For three of the tags I have used pictures beside them, I done this to make my cover look eye catching and also to let the audience know what to expect whilst reading the magazine. This is a common convention of professional magazines. For my model on the front cover, I used a sexually attractive model looking out to the audience, inviting them to read the magazine. The photograph has been taken at a medium shot and the model is posing as if she is about to dance, or just finished a dance, this blending in with two of the hooks on the front cover. The model is a female and centrally placed, this is a common convention of a magazine cover. I have no barcode and no price as I intend to make this magazine free; I intend to place them around the school area for pupils and teachers to have the chance to read the magazine, if it becomes a success I would think about adding a price to this product. I also have no slogan on this magazine cover but I did mention that it is ‘Issue 12’ this reminding pupils and teachers which month it was released, for example issue one would be for January, issue two would be for February.
Final Contents page

This is my final version of my contents page. I have reduced the size of font from 24 to size 12. For my editor’s piece I have been inspired by professional magazines such as ‘Mojo’ and decided to put a photograph of the editor beside the editor’s piece. At the end of the text I have used a script font, Brush Script MT to give a signature effect on the editor’s piece. I have used three images on the contents page with page numbers on them, this linking the pictures to the articles inside the magazine; I have used a different picture of the attractive model from the front of the magazine. On this picture she is also looking out to the audience inviting them to read the article she features in. I have also used two pictures from the front cover which reminds the audience of the articles inside. I decided to use a different font for the page hooks and page numbers. This font, Felix Titling, is easier to read and sticks to common conventions of professional magazines as they only use two to four fonts. For the page numbers I have added a drop shadow to make the page numbers stand out. I used sub-headings to divide the articles inside I used ‘On the cover’ to link the front cover to the contents page, also to make is easier for the audience to find what page an article is on that they may have been interested in on the front cover. I used another sub-heading, ‘Also featured inside’ to show the audience that there are more articles than just the hooks on the front cover. The colour scheme on my final contents page, also ties in with the colours of the school and are a common convention of a professional magazine as they only use two to four colours.
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