12 Mar 2011


This is my poster to advertise my new music video, that has been released onto CD in HMV.

Pink and yellow clash making it stand out

colours resemble happiness

hmv sign to show who's promoting the product

not text heavy to make it eye catching yet informative

Bevel and emboss


drop shadow

image of cover

4 Mar 2011

Poster research

When looking at this poster I can see that HMV use certain conventions when creating there posters. I can identify certain conventions they use, such as;
-Imagery relating to the product that is being sold
-picture of the actual album
-HMV dog which is known as there symbol which customers will recognise
-they use colour codes within there posters so that that individual parts of the poster
-stand out more, for example the pink writing through out my analysis of HMV posters the pink writing occurred in most of them.
-they use big bold writing so that it will catch the customer’s eye.
I have used these conventions within my work because they seem to work well in the real world.