When looking at this poster I can see that HMV use certain conventions when creating there posters. I can identify certain conventions they use, such as;
-Imagery relating to the product that is being sold
-picture of the actual album
-HMV dog which is known as there symbol which customers will recognise
-they use colour codes within there posters so that that individual parts of the poster
-stand out more, for example the pink writing through out my analysis of HMV posters the pink writing occurred in most of them.
-they use big bold writing so that it will catch the customer’s eye.
I have used these conventions within my work because they seem to work well in the real world.